Revisit Puma at Matthew Izzo

The Spring Summer 2009 Rudolf Dassler collection takes hints from modern architecture, specifically Utopian architecture and the idea of stripping a building down to its bare structure. The collection builds on angular shapes, optical illusions, reflection and transparency, playing with the notion of a work-in-progress; which is translated into a clash of old and new that cross references on designs going back to a Berlin of the 1920's. The apparel collection features assertive silhouettes and materials rooted in the sport-tradition styles in a tailored and fashionable way as well as mixed print applications.

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